
If you’re feeling stuck in the busywork of running your business…
- Your website feels outdated or isn’t converting the way you’d like.
- You have ideas for offers, but you’re not sure how to create or sell them.
- You’ve tried marketing strategies that left you burned out and frustrated.
- Your sales feel inconsistent, and you’re not sure what to focus on next.
Then I have exciting news! I’ve refreshed and updated my mastermind and coaching program to support online business owners like you in building a profitable business you can run without working 24/7—a business that supports your life, not the other way around.


Together, we’ll go from frustrated and overwhelmed to confident and in control of your business.
This isn’t about doing more; it’s about doing what matters most to move your business forward.
To do this, we’ll tackle your three biggest growth roadblocks:
- A lack of scalable products - maybe you’re stuck with low-priced products that require a ton of sales, or you’re only offering 1:1 services that leave you trading time for money
- A website that’s not pulling its weight - it’s outdated, hard to navigate, or isn’t converting visitors into buyers
- Nonexistent sales systems - selling feels like guesswork or you’re throwing spaghetti at the wall with no idea what’s working
My new program is called The Savvy Seller Collective, and it’s based on three essential parts of a savvy (had to say it), hustle-free business: a strategically planned website, scalable offers and products, and a simplified sales system.
You’ll gain clarity, direction, and practical support to move your business forward without the burnout.
The Savvy Seller Collective is a blend of practical strategies, expert support, and community accountability to help you take action without the overwhelm.
The first thing we'll focus on is creating digital offers that help you earn more with less work.
- Brainstorm new digital products or identify ways to repackage and improve your current ones.
- Explore bigger offers that let you earn more with each sale.
- Create a roadmap for developing courses, memberships, or other digital offers that grow with your business.
- Focus on making your offers work for you without requiring constant hands-on effort.
Whether you’re thinking about adding a course, a membership, or a downloadable digital product, the best digital offers are the ones that create a better outcome for your buyers, and increase your revenue without adding to your workload.


Next, we'll make your website work smarter for your business.
- Refine the structure and layout so it’s user-friendly and serves your goals
- Update key pages like your homepage, product pages, or services page to guide visitors to take action
- Identify opportunities to add or improve features to better reach your visitors
Your website is a living, breathing part of your business that needs to evolve as you grow. We’ll focus on actionable updates and a clear strategy to keep improving your site over time, so it always reflects your business well.
By focusing on small, intentional changes, you’ll turn your site into a tool that consistently supports your goals and converts your visitors into customers and clients.
Once you have your offer mapped out and created, it’s time to sell it. Together, we’ll build a simple, repeatable system to sell your offers with less stress and more success.
- Build out a simple sales funnel that feels natural and easy for your audience—one that’s simple, repeatable, and easy to tweak as you grow.
- Plan your email marketing to guide buyers step-by-step toward your offers.
- Create or improve your sales pages to make your products irresistible.
- Identify opportunities to test and adjust, so you can stop guessing and start seeing consistent results.
A strong sales system takes the guesswork out of selling and allows you to grow your business without spending hours on marketing.
By building a flexible, repeatable system, you’ll reduce stress while setting yourself up for long-term success.
It’s all happening inside The Savvy Seller Collective, a supportive group of digital sellers and service providers ready to simplify and scale their online businesses.


Here’s how it will work…
Once you join, you get access to the Savvy Seller Collective community for networking, peer collaborations, and support from me on your website, offers, and sales systems.
Each month, we’ll tackle key areas in our weekly calls, helping you make steady progress on your website, scalable offers, and sales systems.
- Week 1 - Standout Website Structure: We’ll focus on improving your website to make it work better for your business. From evaluating structure and user experience to optimizing features and ensuring your site aligns with your goals, these calls are all about creating a strong, user-friendly site that converts.
- Week 2 - Scalable Offers & Products: Refine your current offers or plan and create new scalable digital products that your audience will love. We’ll focus on making your offers clear, compelling, and ready to sell.
- Week 3 - Simplified Sales Strategies: Learn how to sell your offers with simple sales funnels, evergreen systems, email marketing, and high-converting sales pages. We’ll break it down into practical steps you can implement right away.
- Week 4 - Strategic Mastermind Sessions: Join these calls to ask questions, plan strategically, and get personalized feedback on your next steps. These focused sessions are tailored to help you tackle big-picture goals and day-to-day challenges.
You’ll also get access to templates, swipe files, & resources so you can implement changes quickly and effectively. If I’ve got it, it’s yours. I’m an open book when it comes to sharing the tools that make running your business easier.
This flexible structure ensures that wherever you are in your business journey, you’ll always have the tools and support you need to take the next step.
You’ll have access to me inside the group and on weekly calls for all of your questions.


You’ll also get these perks as long as you stay a member:
- Replay access - All calls are recorded, and you’ll have access to all current and past calls in the Collective.
- 1:1 Messaging access - Reach out to me directly for personalized support and advice whenever you need it.
- Periodic coworking sessions - Stay on track with focused coworking sessions to help you implement what you’ve learned as we tackle tasks together and keep each other accountable.
- Guest expert workshops - Learn from guest experts who bring fresh perspectives and actionable strategies on topics like marketing, systems, copywriting, and more.
- Free tickets to virtual events - Get free access to any virtual events I host while you’re a member.
- Discounted, priority access to private coaching sessions - Collective members are currently the only people able to schedule 1:1 coaching calls with me, and you get them at a 50% discount.
- Optional in-person retreat - Step away from your day-to-day distractions and connect face-to-face with your new biz besties to dive deeper into your business strategy and work on big-picture goals. (females only; additional cost)
The investment is currently $147/month with a minimum 3 month commitment. Commit to a full year for $1497 and save 15%. You’ll stay locked in at this rate as long as you maintain your membership.
There are limited spots available, so if you’re ready, join below!
Have questions about whether this is right for you?
Message me on Instagram @kristendoyle.co or email kristen@kristendoyle.co and I’ll steer you in the right direction. I want everyone in the group to be a great fit, so rest assured I’ll let you know if I don’t think this is the right step for you right now.
Contact information
The following Terms and Conditions are entered into by and between You (“Client” or “You”) and Chalk & Apples LLC, DBA Kristen Doyle (“Company”, “we”, or “us”).
Program
The Company agrees to provide you with access to the Online Courses purchased, (“Program”). As a condition of participating in the Program, you agree to be bound by and to abide by all policies and procedures set out in this Agreement, including those incorporated by reference.
Terms of Use, Privacy Policy, & Disclaimer
The Company’s Terms of Use, Privacy Policy, and Disclaimer are hereby incorporated by reference into this agreement. Except as modified by this Agreement, each of those agreements and policies shall apply fully to your participation in the Program. In the event of a conflict between any of those policies and this Agreement, this Agreement shall govern.
Nature of The Relationship
Nothing in this Agreement shall be construed to create a partnership, joint venture, employment, or agency relationship. The Company is agreeing only to provide Client with access to the Program, which provides education and information. The information contained in the Program, including any interactions with the instructors, is not intended as, and shall not be understood or construed as, professional advice.
Fees
In consideration of Your access to the Program, you agree to pay the following fees.
You may choose between a single payment (due immediately) or a monthly payment plan, as described on the sales and checkout pages. If you select the payment plan, you must pay the initial payment today and then your selected payment method will be automatically charged the remaining payments on a monthly basis, until the full balance is paid. If you opt for monthly payments, you will remain responsible for those payments unless you obtain a refund according to the Program’s Refund Policy set forth below. You may not cancel or avoid these payments except through the Refund Policy. In the event that any payment is not made, the Company shall immediately suspend your access to the Program.
Payment Plan Authorization
If You elect for the payment plan, You hereby authorize the Company to charge your credit card or debit card automatically according to the terms set forth in the Fees section above.
Refund Policy
The Company provides a money-back guarantee for the Program. That money-back guarantee is governed by the following terms.
We want You to be satisfied with your purchase, so we offer a no-questions asked money-back guarantee.
For live bootcamps and coaching programs, to claim a refund, You must request your money back no later than 8am EST on Day 2 of the Program.
For self-study programs, to claim a refund, You must request your money back within 7 days of your purchase, and have consumed no more than 20% of the course content.
You may request your money back by emailing kristen@kristendoyle.co. That email must reference the Product, set out the date of Your purchase, and the email and name associated with the purchase. You are not required to submit any proof that you have completed any work or meet any other requirements beyond those outlined above.
Upon determining that you are entitled to a refund pursuant to this policy, the Company will promptly issue an instruction to its payment processor to issue the refund. The Company does not control its payment processor and will not be able to expedite any refunds.
If you receive a refund of any purchase through this money-back guarantee, that shall immediately terminate any and all licenses granted you to use the material provided to you under this Agreement and the Company’s Terms of Use. You shall immediately cease using the material and shall destroy all copies of the information provided to you, including without limitation: video recordings, audio recordings, forms, template documents, slide shows, membership areas, social media groups limited to paying members, and other resources.
The Program
As part of the Program, the Company shall provide the following to Client.
Access To Program Area – The Company shall maintain a Program Area that may include lessons, forms, worksheets, checklists, and other information. You shall have access to this Program Area for the lifetime of the course. In the event that Company intends to close the Program Area, it shall provide clients with thirty (30) days’ notice and the ability to download the resources contained in the Program Area.
Access To Private Discussion Group – The Company shall maintain a Private Group that You will have access to as a member of the Program. That Group provides a forum for You to connect with other Program participants and to seek guidance and support. Members of the Company will seek to interact with Program participants in the group, but the Company does not make any guarantees about participation by any of its employee, founders, or members in the Group. You are required to abide by any and all rules posted in that Group. If you fail to abide by those rules, you will forfeit your right to participate in that Group. In the event you lose your right to participate in the Group as a result of rules violation, you shall not receive a refund. The Company reserves the right to close, archive, or discontinue the discussion group at any time.
Q&A Calls/Sessions – As a member of the Program, you may have access to question and answer calls as described in the course sales page. The Company shall provide you with details about how to participate in these question and answer sessions.
Bonuses – From time to time, the Company will offer bonuses to individuals who sign up for the Program. You shall be entitled to any bonuses offered to you at the time of registration.
Ownership Of All Intellectual Property
All content included as part of the Program, such as text, graphics, logos, images, as well as the compilation thereof, and any software used in the Program, is the property of the Company or its suppliers and protected by copyright and other laws that protect intellectual property and proprietary rights.
The Company name, the Company logo, the Company slogan, and all related names, logos, product and service names, designs, and slogans are trademarks of the Company or its affiliates or licensors. You must not use such marks without the prior written permission of the Company. All other names, logos, product and service names, designs and slogans in the Program are the trademarks of their respective owners.
Your participation in the Program does not result in a transfer of any intellectual property to You, and, as a condition of participation in the Program, You agree to observe and abide by all copyright and other intellectual property protection.
You are granted a single-use, non-exclusive, non-transferable, revocable license to access and use the Program content and resources. You hereby agree that You will not modify, publish, transmit, reverse engineer, participate in the transfer or sale, create derivative works, or in any way exploit any of the content, in whole or in part, found in the Program.
The Company content is not for resale. Your participation in the Program does not entitle you to make any unauthorized use of any protected content, and in particular you will not delete or alter any proprietary rights or attribution notices in any content. You will use protected content solely for your individual use, and will make no other use of the content without the express written permission of the Company and the copyright owner. You agree that you do not acquire any ownership rights in any protected content. We do not grant you any licenses, express or implied, to the intellectual property of the Company or our licensors except as expressly authorized herein.
You hereby agree that any infringement of the Company’s intellectual property shall result in an immediate termination of the license granted hereunder. To be clear, if you violate the Company’s intellectual property rights, your access to the Program will be terminated immediately, and you shall not be entitled to a refund of any portion of the fees.
Confidentiality
The Company respects the privacy of its clients and will not disclose any information You provide except as set forth in this Agreement. As a condition of participating in the Program, you hereby agree to respect the privacy of other Program participants and to respect the Company’s confidential information.
Specifically, you shall not share any information provided by other Program participants outside of the bounds of the Program unless you receive express written permission from such other participant to share the information. Similarly, the content of the Program contains the Company’s proprietary methods, processes, forms, templates, and other information. You hereby agree not to share the information provided to You in the Program with anyone other than the Company, it’s owners and employees, and other Program participants.
Personal Responsibility
By participating in the Program, you accept personal responsibility for the results of your actions. You agree that the Company has not made any guarantees about the results of taking any action, whether recommended in the Program or not. The Company provides educational and informational resources that are intended to help participants in the Program succeed. You nevertheless recognize that your ultimate success or failure will be the result of your own efforts, your particular situation, and innumerable other circumstances beyond the control and/or knowledge of the Company.
You also recognize that prior results do not guarantee a similar outcome. Thus, the results obtained by others - whether clients of the Company or otherwise - applying the principles included in the Program are no guarantee that you or any other person or entity will be able to obtain similar results.
You agree to take full responsibility for any harm or damage you suffer as a result of the use, or non-use, of the information available in the Program. You agree to use judgment and conduct due diligence before taking any actions or implementing any plans or policy suggested or recommended in the Program.
Materials Provided By You During The Program
The Company does not claim ownership of the information or materials You may provide during the Program (including feedback and suggestions) or post, upload, input, or submit to any Website or our associated services (collectively “Submissions”).
However, by posting, uploading, inputting, providing, or submitting your Submission you are granting the Company, our affiliated companies, and necessary sub-licensees permission to use your Submission in connection with the operation of their Internet businesses including, without limitation, the rights to: copy, distribute, transmit, publicly display, publicly perform, reproduce, edit, translate, and reformat your Submission; and to publish your name in connection with your Submission.
In other words, the Company has the right to include your Submissions – including any audio or video recordings of You participating in any sessions as part of the Program – in the Program and other marketing material going forward.
No compensation will be paid with respect to the use of your Submission, as provided herein. The Company is under no obligation to post or use any Submission you may provide and may remove any Submission at any time in the Company’s sole discretion.
By posting, uploading, inputting, providing, or submitting your Submission you warrant and represent that you own or otherwise control all of the rights to your Submission as described in this section including, without limitation, all the rights necessary for you to provide, post, upload, input, or submit the Submissions.
No Warranties
The Company makes no warranties regarding the performance or operation of the Program, including any technological aspects of the program. The Company further makes no representations or warranties of any kind, express or implied, as to the information, contents, materials, documents, programs, products, books, or services included in or through the Program. To the fullest extent permissible under the law, the Company disclaims all warranties, express or implied, including implied warranties of merchantability and fitness for a particular purpose.
Limitation of Liability
You agree to absolve and do hereby absolve the Company of any and all liability or loss that you or any person or entity associated with you may suffer or incur as a result of use of the Program and/or any information and resources contained in the Program. You agree that the Company shall not be liable to you for any type of damages, including direct, indirect, special, incidental, equitable, or consequential loss or damages for use of the Program.
The information, software, products, and service included or available through the Program may include inaccuracies or typographical errors. Changes are periodically added to the information in the Program. The Company and/or its suppliers may make improvements and/or changes in the Program at any time.
The Company and/or its suppliers make no representations about the suitability, reliability, availability, timeliness, and accuracy of the information, software, products, services, and related graphics contained in the Program for any purpose. To the maximum extent permitted by applicable law, all such information, software, products, services, and related graphics are provided “as is” without warranty or condition of any kind. The Company and/or its suppliers hereby disclaim all warranties and conditions with regard to this information, software, products, services, and related graphics, including all implied warranties or conditions of merchantability, fitness for a particular purpose, title, and non-infringement.
To the maximum extent permitted by applicable law, in no event shall the Company and/or its suppliers be liable for any direct, indirect, punitive, incidental, special, consequential damages or any damages whatsoever including, without limitation, damages for loss of use, data, or profits arising out of or in any way connected with the use or performance of the Program, with the delay or inability to use the Program or related service, the provision of or failure to provide services, or for any information, software, products, services, and related graphics obtained through the Program, or otherwise arising out of the use of the Program, whether based on contract, tort, negligence, strict liability, or otherwise, even if the Company or any of its suppliers has been advised of the possibility of damages. Because some States or other jurisdictions do not allow the exclusion or limitation of liability for consequential or incidental damages, the above limitations may not apply to You. If you are dissatisfied with the Program or any portion of it, your sole and exclusive remedy is to discontinue using the Program.
Arbitration
You hereby expressly waive any and all claims you may have, now or in the future, arising out of or relating to the Program.
To the extent that you attempt to assert any such claim, you hereby expressly agree to present such claim only through binding arbitration to occur in Clarksville, Tennessee. You further agree to and do hereby waive any right to class arbitration and agree, instead, to conduct an arbitration related solely to any individual claims you and/or any entity related to you asserts against the Company. To the fullest extent permissible by law, you further agree that you shall be responsible for all costs associated with initiating the arbitration and for the administration of the arbitration.
Indemnification
You agree to indemnify, defend, and hold harmless the Company, its officers, directors, employees, agents, and third parties for any losses, costs, liabilities, and expenses (including reasonable attorneys’ fees) relating to or arising out of your use of or inability to use the Program and related services, any user postings made by you, your violation of any terms of this Agreement or your violation of any rights of a third party, or your violation of any applicable laws, rules or regulations. The Company reserves the right, at its own cost, to assume the exclusive defense and control of any matter otherwise subject to indemnification by you, in which event you will fully cooperate with the Company in asserting any available defenses.
Termination And Access Restriction
The Company reserves the right, in its sole discretion, to terminate your access to the Program and the related services or any portion thereof at any time, if You become disruptive to the Company or other Program participants, if You fail to follow the Program guidelines, or if You otherwise violate this Agreement. You shall not be entitled to a refund of any portion of the fees and shall not be excused from any remaining payments under a payment plan in the event of such termination.
Entire Agreement
This Agreement, along with the Company’s Terms of Use, Privacy Policy, and Disclaimer, constitutes the entire agreement between You and the Company with respect to the Program, and it supersedes all prior or contemporaneous communications and proposals, whether electronic, oral, or written, between You and the Company with respect to the Program. A printed version of this Agreement and of any notice given in electronic form shall be admissible in judicial or administrative proceedings based upon or relating to this agreement to the same extent and subject to the same conditions as other business documents and records originally generated and maintained in printed form.
Severability
If any term or provision of this Agreement is found by a court of competent jurisdiction to be invalid, illegal, or unenforceable in any jurisdiction, such invalidity, illegality or unenforceability shall not affect any other term or provision of this Agreement or invalidate or render unenforceable such term or provision in any other jurisdiction.
Waiver
No waiver by any Party of any of the provisions of this Agreement shall be effective unless explicitly set forth in writing and signed by the Party so waiving. Except as otherwise set forth in this Agreement, no failure to exercise, or delay in exercising, any right, remedy, power, or privilege arising from this Agreement shall operate or be construed as a waiver thereof, nor shall any single or partial exercise of any right, remedy, power, or privilege hereunder preclude any other or further exercise thereof or the exercise of any other right, remedy, power, or privilege.
Force Majeure
The Company shall not be liable or responsible to You, nor be deemed to have defaulted or breached this Agreement, for any failure or delay in fulfilling or performing any term of this Agreement when and to the extent such failure or delay is caused by or results from acts or circumstances beyond the reasonable control of the Company including, without limitation, acts of God, flood, fire, earthquake, explosion, governmental actions, war, invasion, or hostilities (whether war is declared or not), terrorist threats or acts, riot, or other civil unrest, national emergency, revolution, insurrection, epidemic, lock-outs, strikes or other labor disputes (whether or not relating to either party's workforce), or restraints or delays affecting carriers or inability or delay in obtaining supplies of adequate or suitable materials, materials or telecommunication breakdown or power outage.
Effective Date
This Agreement shall commence and be enforceable with respect to each Program participant upon the date that the participant initially registers for the Program.
Choose a membership option:
- Preferred optionAnnual - Save 15% ($1497/year)$1497.00/yr
- Preferred optionMonthly ($147/month)$147.00/mo
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FAQs
- Am I locked in to a certain number of months?There is a 3-month minimum commitment required for monthly members. You’ll see the best results as we continue working on your business over time. Depending on your goals, it can take several months to really start to see momentum and results of our work together. Sustainable scaling is a marathon, not a sprint, so plan to stick with it for several months.
- When are the group calls?Our group calls will be held during the day on weekdays, but everything is recorded and replays are posted as soon as possible. Our current call schedule is Tuesdays at 11am CT (subject to change).
- Is this membership focused on increasing sales or views on TPT, Etsy, or other marketplaces?No, the focus here is on improving your website, offers, and sales systems to build a scalable business that isn’t dependent on a third party platform. While I’m happy to answer questions about TPT or other marketplaces, they won’t be the main focus. If your primary goal is increased views on TPT, you’ll want the SEO for Teacher Authors course.
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️ 4 focused calls each month to improve your website, offers & products, and sales systems.
️ Open book access to templates, swipe files, & resources so you can implement changes quickly and effectively.
️ Replay access to all current and past calls in the Collective—including group calls with me and guest coaches.
️ 1:1 Messaging access to Kristen for personalized support and advice whenever you need it.
️ Periodic coworking sessions to help you implement what you’ve learned and stay accountable.
️ Guest expert workshops to learn actionable strategies on topics like marketing, systems, copywriting, and more.
️ Free tickets to any virtual events I host while you’re a member.
️ Collective members are currently the only people able to schedule 1:1 coaching calls with me, and you get them at a 50% discount.
️ AND you'll get an exclusive invite to our optional in-person retreat (females only; additional cost)
Weekly call schedule is currently Tuesdays at 11am CT (subject to change depending on needs of the group)
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